After a Mega IPO launch of Zomato, Zomato founder and CEO Deepinder Goyal today expressed that the food delivery app would provide "Unlimited Free Deliveries" for its existing 1.8 million Pro members. This is similar to the offering made by Amazon has for Prime customers. This step looks to churn more revenues.
He also expressed that "Unlimited Free Deliveries." is One of the most demanded features of its customers so keeping this in my the company is going for this feature for the selected pro customers. Definitely it will be based on activity and regular purchase from the zomato app. Loyal customers to get benifitted.
Zomato Pro’s plan comes Rs 200 for a period of 90 days which includes an 30% extra off on food deliveries, up to 40% off on each dining experience,and with this more than 25,000 restaurants to deliver the food. With Zomato pro plus, the customers get unlimited free deliveries and on top of it there will be no surcharge and fee based on the distance.
Curently the Pro Plus option is just an invite-only offer for that customers can check after 2nd august. Along with this, all the present Zomato Edition Black credit card holders will also be automatically updated to Zomato pro plus. Well this option is available in the top 41 cities where the footprints of zomato is live.
This Zomato's move comes after the sense of intense competition in the online food delivery space as to your aware swiggy and amazon is always there. While Zomato and Swiggy are currently a duopoly in food delivery, they are now pulling their gears on online grocery. Swiggy has already launched its Instamar and Zomato recently has invested in grocery delivery app, Grofers.
Keeping the competition alive these food delivery app after scaling up can be good healthy choice in next 5 years.
What do you Say?
The company is trading with prev close of 138 and the target you can expect in next 5 years can be a healthy one. For me Next 1 year the Target is 200.